Ideas, musings and inspirations.

Top Five Year-End Giving Resolutions

November 22, 2013
by Carmella Manges

With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… … Continue reading →

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Responsive Philanthropy for Nonprofits: A Whole New Meaning

October 31, 2013
by Carmella Manges

Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get … Continue reading →

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Build Brand Bedrock Before Making Your Case (Statement)

September 23, 2013
by Carmella Manges

Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement … Continue reading →

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Philanthropy Analytics From the Inside Out

September 9, 2013
by Carmella Manges

I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading →

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