Twitter
Thursday, August 3rd, 2017 at 5:27am
Marketing ROI in #HigherEducation: Lessons from the Field https://t.co/Q2K6dCAKld
Wednesday, June 21st, 2017 at 6:24am
"Know that 90% of a successful environmental portrait is completed before the photo is taken." - Kathy Kendra https://t.co/4Da58ypDZY
Tuesday, June 13th, 2017 at 2:38am
How are your Facebook and Twitter #socialmedia posts performing? Check your Insights and #Analytics to find out. https://t.co/qqVlqgW44U
Saturday, June 3rd, 2017 at 1:33am
It's been nearly a year since @instagram Stories has launched. How is it doing? Survey says: Really well. https://t.co/t0xDkBKDtm
Thursday, June 1st, 2017 at 12:24am
Are specialized master's degrees Cannibalizing MBA Programs #higheredmarketing https://t.co/fKHOM7NOJx
With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… … Continue reading
Posted in: higher education, philanthropy marketing
Leave a comment
Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get … Continue reading
Posted in: philanthropy marketing
Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement … Continue reading
I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading
Posted in: Marketing Strategy, philanthropy marketing