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Thursday, January 31st, 2019 at 10:31am
One of the many reasons websites need to be designed for mobile first. https://t.co/bY8fuRPGE8Thursday, January 31st, 2019 at 9:40am
#Contentmarketing keeps evolving, this blog post explains the newest trend; high-fidelity content marketing
https://t.co/KALh5zYp5vThursday, January 31st, 2019 at 9:11am
Proud to share this great story from one of our clients. https://t.co/sBZmkqk2c8Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATtThursday, March 8th, 2018 at 4:54am
How does a prospective student go about finding their future college or university via search engine? We unpack their thinking in our recent blog post.
#SEOStrategy https://t.co/ixRNxZKS5X
Alumni giving rates have dropped by more than 50% in the last twenty years, while mega-gifts continue to expand. These trends begin to make sense when you see the chart below of some recent societal changes. These micro-trends are reducing … Continue reading
Posted in: philanthropy marketing
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With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… … Continue reading
Posted in: higher education, philanthropy marketing
Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get … Continue reading
Posted in: philanthropy marketing
Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement … Continue reading
I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading
Posted in: Marketing Strategy, philanthropy marketing