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No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added … Continue reading
Posted in: Branding, digital communication, Manufacturing Marketing, Search Marketing
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Not long ago, Abu wrote about how social media is being adopted by big name manufacturers. The GE and John Deere examples he shared show that some manufacturers are doing an amazing job with their digital marketing efforts. Data from … Continue reading
When choices proliferate, branding ascends. The Internet has created a truly global marketplace. More national competitors and more international competition from Europe, India, China and Brazil are acting as a forcing function for the adoption of branding by B2B Manufacturers. … Continue reading
Scarcity and fear are perhaps the greatest motivators for change. Most manufacturers, like other organizations, change their behaviors drastically only when facing the prospects of recession. Every recession has motivated manufacturers to adopt new marketing tactics. Even though search engines … Continue reading
Posted in: Manufacturing Marketing
Manufacturers are adopting SEO in large numbers. Recall that SEO is the art and science of getting your website ranked on Google, Yahoo and Bing for the keywords that matter to you the most. Since it accounts for almost half … Continue reading
Posted in: Manufacturing Marketing
Once upon a time, marketing departments at manufacturers were sales driven organizations. They were run by people who rose through the ranks of sales and assumed the titles of VP for Sales & Marketing. They shied away from less familiar … Continue reading
Posted in: Manufacturing Marketing
A careful read of manufacturing and B2B stats paints an interesting picture of an underlying sea change. Let’s see if we can answer some basic questions. What goals are manufacturers trying to achieve with their marketing budgets? The chart below … Continue reading
Posted in: Manufacturing Marketing
Skepticism abounds amongst manufacturing marketers, yet the leaders are doing absolutely stunning things with their social media touch points. Great use and reuse of photographs, videos and engaging conversations. Here are a couple of my favorites: GE Pinterest page: GE … Continue reading
Posted in: Manufacturing Marketing
