Ideas, musings and inspirations.

Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” Each year, hundreds to thousands (this year 2,200 and counting) of manufacturers open their doors … Continue reading

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Each year Inc. magazine posts its Inc. 5000 list, which ranks the 5,000 fastest-growing private companies in the United States. The companies are assigned numerical positions in accordance with their growth rate over the past three years. This renowned list … Continue reading

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It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital … Continue reading

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Recently I was reading an interesting SME article about 3D printing technology and its emergence in the medical industry. Stryker Orthopaedics, a leading medical technology company, is partnering with hospitals to manufacture a 3D printer that will allow for the … Continue reading

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1. Digital Content Marketing Strategy – We know that Google and other search engines want to deliver the best quality content to their users. Top manufacturers recognize the need to produce the content “goods.” But creating top notch content doesn’t … Continue reading

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When manufacturing companies make decisions on which marketing tactics to use, one thing to consider is the changing habits of their target audience. Where is the audience currently spending their time? Which channels are they using? An IHS Engineering360 survey … Continue reading

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In a recent article, the National Association of Manufacturers reported on manufacturing statistics. Emphasized were the merits of pursuing a career in the industry. Some highlights of the post included: There are currently 12.3 million manufacturing workers in the United … Continue reading

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Mark Twain is rumored to have said: “The reports of my death have been greatly exaggerated.”1 We believe the same holds for the U.S. manufacturing sector. Pundits would have us believe that manufacturing is dead in America, but we beg to … Continue reading

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One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website … Continue reading

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I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent … Continue reading

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