Ideas, musings and inspirations.

Two weeks ago, I received a call from the alumni office at my alma mater. A friendly and an upbeat voice greeted me. He was a freshman at the School of International Service. I thought to myself, “is this a … Continue reading

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At Elliance, we receive countless higher education request for proposals (RFPs).  Knowing that colleges and universities put together RFPs semi-annually at best, it’s no surprise that some lack clarity. However, the best way to get exactly what you want is … Continue reading

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So what is an information session? Information sessions are provided by most higher education institutions to provide prospective students and their families the opportunity to see the campus, learn about the university and develop a personal connection.  They also provide … Continue reading

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Autumn is right around the corner, which means another exciting college football season is not far from kick-off.  For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be … Continue reading

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We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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According to Inside Higher Ed, “About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll.” So why do colleges and universities post … Continue reading

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Many colleges who invest in videos to market their higher education institution experience low views, shares and engagement. There may be many reasons as to why these videos don’t return results. However, this does not mean that one should stop … Continue reading

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In higher education marketing, video is a great medium to use. It provides a feel for the environment and student videos make the experience more real for prospects. And it works very well with the changes that we’re seeing in … Continue reading

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We spend a lot of time thinking about higher education marketing – from brand refresh to increasing enrollment. Like most agencies, we’ve drawn our own conclusions, studied others and learned from our own successes and mistakes in order to define … Continue reading

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