Office Flickr
Our beloved Pittsburgh Penguins may be the most brand-savvy and well-run organization in sports, with exemplary practices from free pizza for the huddled masses waiting in the student rush line, to season tickets hand-delivered by team stars each summer. The … Continue reading
Posted in: Brand Voice, Branding, Christian College Marketing, Higher Ed Marketing, Higher Education Branding, Higher Education Marketing, Higher Education Marketing Strategies
Leave a comment
Increasingly, colleges are finding themselves in tough situations: budgets are shrinking, competitors are multiplying and academic offerings are expanding. So what should a college do? One gameplan to outsmart competitors without outspending them is to elevate the brand by creating … Continue reading
Three simple reasons we love working with colleges and universities: It keeps us smart One of our favorite parts is working with smart professors, which perpetually keeps us at the edge of digital knowledge and emerging ideas. It keeps us … Continue reading
Posted in: Higher Education Marketing
The closer my son gets to college age (t-minus three years) the more I ask myself: “Does the work I do listening for and giving voice to higher education brands actually help prospects and parents make sound choices?” In an … Continue reading
One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider … Continue reading
Every day I visit the websites of potential clients who are looking for help with enrollment problems. We all know that the website is your best recruiting tool. It’s an essential part of your institution’s enrollment strategy, for attracting and … Continue reading
Amy mentioned in her last post the strength of Pinterest as a marketing channel. Pinterest is now the third-largest social network behind only Facebook and Twitter. For marketers, Pinterest is one more channel in the marketing toolkit that we need … Continue reading
Posted in: Higher Education Marketing
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling … Continue reading
…isn’t taking data from research reports and discovery sessions to come up with creative ideas for a campaign or a tagline. Honestly, that stuff is quite easy. The hardest part is letting go – of forgetting all the old notions, … Continue reading
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification … Continue reading
