Ideas, musings and inspirations.

In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool — from Geofilters that essentially act as digital billboards to Snapchat stories, which give you raw, in-the-moment exposure to a … Continue reading

Posted in: ,

Constructing a fresh, effective higher education marketing plan can feel overwhelming. There are so many tactics, messages, and advertising and social media outlets to consider. With appealing options and promotion tools available at every corner, there is one in-house strategy … Continue reading

Posted in: ,

It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions.  These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming … Continue reading

Posted in: ,

In the past, universities have created both a Company Page and a University Page within Linkedin – mainly because each page offered different features and functionalities. Linkedin has been getting feedback, especially from higher education marketers, of this causing redundancy for … Continue reading

Posted in:

Stop what you’re doing and take a look around. How many brands do you see? Chances are that your morning coffee, handbag, phone, car and computer all have clear logos and identifiable brands. Branding is so pervasive that the average … Continue reading

Posted in: ,

It is a great honor for Elliance to have recently won a Hermes Creative award for our higher education marketing client New York Chiropractic College. The award was given for a series of social posts that were put together to … Continue reading

Posted in: ,

As the product of a liberal arts education and the mother of a college senior studying political science and history, I get a little defensive about the singular focus on STEM and the perceived lack of value in more generalized … Continue reading

Posted in: , ,

Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel.  So how does this apply to the higher education conversation? Check out the latest buzz on how college sports and national politics are … Continue reading

Posted in:

Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you … Continue reading

Posted in: , ,

Two weeks ago, I received a call from the alumni office at my alma mater. A friendly and an upbeat voice greeted me. He was a freshman at the School of International Service. I thought to myself, “is this a … Continue reading

Posted in: