Ideas, musings and inspirations.

Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits: 1. One-Stop-Shop of Expertise: Under one roof, they offer the complete set of services. 2. Talented Team: Under one roof, they house inch-wide, mile-deep talent. … Continue reading

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Professional higher education marketing services agencies, like Elliance, embrace the following seven best practices: 1. Start with Strategy: They pick the best strategy to move the college/university forward. 2. Build Your Brand: Because they know that in the sea of … Continue reading

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It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions.  These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming … Continue reading

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Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you … Continue reading

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Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten … Continue reading

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Everyone understands the importance of making a good first impression. Be on time, make eye contact, shake hands, don’t forget your manners and always send a thank you letter. While a handwritten thank you letter could help you land your … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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When working with clients on their higher education marketing strategies, we try to find their most marketable assets and build campaigns around them. Sometimes, the tough part is finding those distinguishable assets. These institutions no longer have that problem thanks … Continue reading

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In my experience, if you want to put your higher education brand to a quick and dirty reality check — what engineers call “stress and failure” analysis — there are two places to look. First, review any and all content … Continue reading

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Colleges, and those charged with articulating why institutions matter, seldom lack for words… yet rarely learn to speak their school’s one true voice. Why so? In my experience, it has to do with how comfortable any of us can be … Continue reading

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