Whether we’re working on higher education website design projects or marketing campaigns for colleges and universities, SEO strategy is always central to our thinking. We always start by creating an SEO Keyword Lexicon that guides our content creation and optimization efforts. The Keyword Lexicon includes different types of keywords that a prospective student will use at different stages of their college search process. Here’s an infographic that illustrates the various stages in the search process and the type of keyword used at that stage. Awareness = Reputation Keywords: At the beginning of the college search process, people tend to use broader keywords looking to build awareness about possible options at that time. One way to start the search process is by using reputation keywords – using “top” and “best” keywords as you look for the most reputable solutions. For example, someone searching for MBA programs in Pennsylvania will start their search with keywords like ‘top MBA programs in Pennsylvania’, ‘MBA … Continue reading →