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The closer my son gets to college age (t-minus three years) the more I ask myself: “Does the work I do listening for and giving voice to higher education brands actually help prospects and parents make sound choices?” In an … Continue reading
Posted in: Branding, Higher Ed Marketing, Higher Education Branding, Higher Education Marketing, Marketing Strategy, Storytelling
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One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider … Continue reading
We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working. When I ask them about their current enrollment marketing … Continue reading
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification … Continue reading
Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for … Continue reading
While higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, starting in September, the approach of 2013 gives us good reason to offer 5 New Year’s Higher Education Marketing Resolutions. 1. Reach Across … Continue reading
When St. Thomas University and the University of Mt. Union meet in this coming Saturday’s Division III NCAA football championship — the Amos Alonzo Stagg Bowl — we don’t expect higher education marketing and enrollment teams from either school to … Continue reading
We know that colleges and universities today are scrambling to adjust to shifting demographics, shrinking budgets, skyrocketing pressure, and other changes on all fronts. We expect (rightly) that college presidents will be educators, diplomats, fundraisers and visionaries. Too often, organizing … Continue reading
Like a blindfolded volunteer in an “Old Coke, New Coke” taste test, Republican pollsters and pundits seemed genuinely surprised last week to learn that their trusted brand — “USA” — had changed. Although demographers and groups such as the Pew … Continue reading
In this season of debates, we turn to a higher ed marketing area where debate is endless. What type of college best prepares students for “the real world?” While consumers — students and parents — can find great programs at … Continue reading
