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Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for … Continue reading
Sure, journalists make the best content marketers. We enjoy asking the hard questions, and we laugh at what you laypeople consider “tight” deadlines. But what happens when you take a J-school vet, and put her to work writing for the … Continue reading
A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that … Continue reading
In today’s revolutionary new marketing landscape, consumers have become more confident, capable and impatient. They know what they want, based on the fabulous wealth of data in search, and the trusted reviews of their peers in social networks. Even while … Continue reading
PR 2.0 is the science of influence by going direct to consumers and end-customers, by-passing traditional media influencers. It recognizes that people now trust peers more than authority. In contrast with the mass communications style of the traditional public relations, … Continue reading
The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing (TM) paradigm, which combines content you create on your website with content others have created on social media channels. Read details.
A copy of my presentation that I gave to non-profit and for-profit members of Business Volunteers Unlimited in Cleveland is included below. Enjoy it.
Here is a summary of my presentation I gave yesterday at the Pittsburgh Technology Council. 1. Marketing is conversations. 2. The consumers have shifted from tv/print to web and are now increasingly mobile. Marketers better move too, if they want … Continue reading
The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. … Continue reading