Ideas, musings and inspirations.

Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for … Continue reading

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There’s a lot you can do with Google Analytics, but a lot of it is hidden behind the scenes. Sure, the Google Analytics graphical interface allows you to setup advanced filters, track secondary dimensions, and compare date ranges. That’s all … Continue reading

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At Elliance we are in the process of overhauling our clients’ monthly SEO reports – an effort which involves sifting through the mountains of data we collect on a regular basis, and identifying which metrics are most interesting and most … Continue reading

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You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! … Continue reading

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You’ve probably been through this before. The status reports you prepare (regularly or by request) are well-researched, carefully detailed… and they’re going right over the heads of less SEO-minded people at your company. Your boss, your marketing folks, your IT … Continue reading

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At Elliance, we are extremely proud of the work we do on behalf of our search clients on a daily basis.  We help improve their rankings, visibility, and brand awareness through a customized variety of search marketing services.  But, it’s … Continue reading

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By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve … Continue reading

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Data is cheap.  Just log into Google Analytics and see for yourself.  Awaiting you are mountains of free data points about your website’s visitors, sessions, referrals and keywords, organized neatly into tables and sortable by hour back into the dark … Continue reading

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In today’s revolutionary new marketing landscape, consumers have become more confident, capable and impatient. They know what they want, based on the fabulous wealth of data in search, and the trusted reviews of their peers in social networks. Even while … Continue reading

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Recent discussions with VP’s of marketing reveal an interesting transition underway. Most of them are comfortable with visibility (brand) metrics, a legacy from the billboard and banner days, yet they aspire to live in the emerging world of conversion (transactional) … Continue reading

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