Ideas, musings and inspirations.

In a recent post titled “ADA Accessibility Compliance for College and University Websites,” the question of how to ensure WCAG 2.0 compliance was covered briefly. In this post, I will expand on a couple of the challenges of making an … Continue reading

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In order for a web page to be successful, a user must visit the page. Getting a user to visit the URL is a great struggle, but after they make that decision there are dozens upon dozens of reasons why … Continue reading

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In redesigning websites for 25 years, we have come to realize that a website is a machine for liberating prosperity and realizing institutional destiny. However making a business case for to ROI-minded, quant-driven business leaders (such as chief operating officers … Continue reading

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The Americans with Disabilities Act of 1990/2008 (ADA) and the Rehabilitation Act of 1973 require colleges and universities to provide individuals with disabilities equal access to programs, services and activities. This extends well beyond making sidewalks, entryways and classrooms accessible. … Continue reading

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In working with over 100 colleges in the last 25 years, we have learned that website projects are a catalyst for transforming a college — power structures are realigned, the organization is energized, a new inflection point is created, and … Continue reading

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Recently Elliance worked with Highmark Insurance Group to launch their new website. As part of all our web design and development projects, whether for insurance or manufacturing companies or higher education institutions, one of the points of distinction that no … Continue reading

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The web is full of designs and patterns, both good and bad, new and old. At times it all starts to blur together and the sites start resembling one another. Periodically I like to see what else is out there, … Continue reading

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In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading

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A few weeks ago, we launched HM Insurance Group’s new website, and the same thing happened with this one that always happens—we delivered a lot more than an insurance company website design. FIRST, we engaged HM in a discovery process … Continue reading

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As a web designer, I walk a fine line between utility and innovation. Every day I’m challenged to create something that users will understand how to use but that’s also beautiful in a way that’s never been done before. Q: … Continue reading

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