Ideas, musings and inspirations.

In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading

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A few weeks ago, we launched HM Insurance Group’s new website, and the same thing happened with this one that always happens—we delivered a lot more than an insurance company website design. FIRST, we engaged HM in a discovery process … Continue reading

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As a web designer, I walk a fine line between utility and innovation. Every day I’m challenged to create something that users will understand how to use but that’s also beautiful in a way that’s never been done before. Q: … Continue reading

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Elliance recently worked with the Oncology Nursing Society (ONS) to brand and develop a new online magazine concept and design called ONS Voice. The ONS digital magazine, partner to a monthly print edition, needed to accomplish several major objectives. As … Continue reading

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As the standards bearer of advanced cancer care, the Oncology Nursing Society (ONS) wanted to create a communications platform that positions them as the go-to thought leader in all matters concerning oncology nursing. To realize this goal, Elliance and ONS … Continue reading

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In December of 2016, Slate.com started testing a new article site design. One of their designers Jason Santa Maria tweeted their test page, along with a  blog post introducing the new design approach. The new layout was sleek and simple, … Continue reading

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In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website would have on their business. After a year or … Continue reading

My last blog post I wrote about the future of web grids by using CSS Grid Layouts. Recently I have been finding a lot of inspiration off of the grid. Finding a way to incorporate some more organic or random … Continue reading

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This past June several Elliance team members had the pleasure of attending Web Design Day 2016. While many of the speakers presented interesting new ideas and techniques one seemed to stand out of the crowd for me, Jen Simmons’ ‘Revolutionize Your … Continue reading

My family recently took a trip to Portugal and Spain. Be it my first time in Europe, I could compose a never-ending list of all the things that astounded me — from the decadent pastries to the new and exciting … Continue reading

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