Ideas, musings and inspirations.

While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does so with greater urgency and a far more explicit mandate. We … Continue reading

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In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading

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I live for stories. Simply being in the presence of a good story being told or lived right there in the moment sends adrenaline pumping through my veins. In what is one of the most inspiring TED Talks I have … Continue reading

Elliance held its annual employee holiday bash last night. It was tons of fun. And we had a lot to celebrate — It’s been a great year! We are so thankful for our awesome clients and freelance talent!   Happy Holidays … Continue reading

I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity … Continue reading

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“Everything you quote — every movie, every TV show, every lyric — has been endlessly rewritten… Fall in love with rewriting!” My uncle, who is a great writer, recently said these words. And I love them. It’s a process I … Continue reading

Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your … Continue reading

A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with … Continue reading

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I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading

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The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview … Continue reading