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Amy mentioned in her last post the strength of Pinterest as a marketing channel. Pinterest is now the third-largest social network behind only Facebook and Twitter. For marketers, Pinterest is one more channel in the marketing toolkit that we need … Continue reading
Posted in: Higher Education Marketing
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After a three-month test period with select members, Pinterest announced Monday that it will begin rolling out a new site design to the rest of its 48 million+ users. The design changes are relatively subtle. In the newsfeed, amount of … Continue reading
Posted in: Higher Education Branding
While higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, starting in September, the approach of 2013 gives us good reason to offer 5 New Year’s Higher Education Marketing Resolutions. 1. Reach Across … Continue reading
No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added … Continue reading
Social media is increasingly important in creating brand awareness, generating inquiries and at improving yield (the percentage of accepted applicants who choose to signal their intention to enroll by paying a deposit). Recruiting international students from emerging economies is vastly … Continue reading
Posted in: Recruiting International Students
A couple of weeks ago, a little-known company called App.net publicly launched a grand experiment. Founder and CEO Dalton Caldwell announced a crowd-funding campaign to raise $500,000 in 30 days, for a new social networking platform that aims to compete … Continue reading
Here we go again. Today, a link was being shared around our office and in my Twitter stream. It was a link to an article .Net Magazine ran Wednesday, featuring expert opinions on the content of another opinion piece it … Continue reading
Posted in: Social Media
Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.” It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance. But, when a storm … Continue reading
Posted in: Social Media, Twitter, Twitter Best Practices
A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media … Continue reading
Posted in: Social Media
I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns … Continue reading
