Ideas, musings and inspirations.

When you search on Google, your results include data that is part of their Knowledge Graph – Google’s name for the way information is displayed beyond the normal search results. As part of the knowledge graph, Google lets you link … Continue reading

When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the … Continue reading

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Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for … Continue reading

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Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts … Continue reading

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If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. … Continue reading

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If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are gone in a flash. Blogs squabble and … Continue reading

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At Elliance we work with clients of all shapes and sizes, from many different industries. Regardless, it’s our passion for the work that helps them to reach their potential and beyond. One of our core beliefs is that SEO is … Continue reading

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Earlier this month, Google announced a significant change to their AdWords advertising platform – “Enhanced Campaigns.” The new functionality of “Enhanced Campaigns” allows for more efficient campaign management when advertising across multiple devices – PCs, laptops, tablets, smartphones, hybrid devices, … Continue reading

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Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling … Continue reading

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We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working.  When I ask them about their current enrollment marketing … Continue reading

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