Ideas, musings and inspirations.

Founded in 1998 by two Ph.D. students at Stanford University, Google has risen to become more than just a household name. Today, Google stands strong as an empire, armed with a vast arsenal of products and devices. In 2006, we … Continue reading

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Elliance recently worked with the Oncology Nursing Society (ONS) to brand and develop a new online magazine concept and design called ONS Voice. The ONS digital magazine, partner to a monthly print edition, needed to accomplish several major objectives. As … Continue reading

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Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading

I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity … Continue reading

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According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid … Continue reading

Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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Our passion for our visual thinking and visual explanations gets recognized in unexpected places. Over the years, a ton of blogs and several books have included our infographics. And now this: Randy Krum included our SEO infographic “Page Rank Explained” … Continue reading

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I attended a talk recently by Dr. Illah Nourbakhsh, a Robotics professor at CMU. The talk was about his book Robot Futures which discusses how machines are taking over our world. As technologists, we are always celebrating the amazing discoveries … Continue reading

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Google recently introduced a secure search protocol – meaning that every search performed on Google is now secure. Any keyword typed in as a Google search will be listed as “not provided” to the website owners using analytics software. This … Continue reading

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