Ideas, musings and inspirations.

With a rapid change in technology, digital marketing channels have evolved quickly over the past few years. As a result, there has been an increase in investment in digital channels by higher education marketers. We’ve worked with many higher education … Continue reading

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When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the … Continue reading

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Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for … Continue reading

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Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts … Continue reading

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If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. … Continue reading

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Earlier this month, Google announced a significant change to their AdWords advertising platform – “Enhanced Campaigns.” The new functionality of “Enhanced Campaigns” allows for more efficient campaign management when advertising across multiple devices – PCs, laptops, tablets, smartphones, hybrid devices, … Continue reading

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Are you seeing a decline in visits to your website this month? Did that decline, perhaps, begin in November?

Do not fear! You’re probably part of one of many industries that feel the effect of seasonal traffic. For most, December is the worst month. Continue reading

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At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.

Here are some areas to focus on when you consider a PPC campaign for recruiting international students. Continue reading

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Over the last few months, I shared some important factors to consider when writing PPC (pay-per-click) ads: What’s in an Ad? Writing Effective PPC Ad Copy, Part 1 What’s in an Ad? Writing Effective PPC Ad Copy, Part 2 Today, … Continue reading

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Last month, I shared some important factors to consider when writing PPC (pay-per-click) ads Part 1. Today, I want to share some thoughts about writing effective PPC ads that are industry specific — particularly for higher education paid marketing campaigns … Continue reading

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