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Thursday, August 3rd, 2017 at 5:27am
Marketing ROI in #HigherEducation: Lessons from the Field https://t.co/Q2K6dCAKld
Wednesday, June 21st, 2017 at 6:24am
"Know that 90% of a successful environmental portrait is completed before the photo is taken." - Kathy Kendra https://t.co/4Da58ypDZY
Tuesday, June 13th, 2017 at 2:38am
How are your Facebook and Twitter #socialmedia posts performing? Check your Insights and #Analytics to find out. https://t.co/qqVlqgW44U
Saturday, June 3rd, 2017 at 1:33am
It's been nearly a year since @instagram Stories has launched. How is it doing? Survey says: Really well. https://t.co/t0xDkBKDtm
Thursday, June 1st, 2017 at 12:24am
Are specialized master's degrees Cannibalizing MBA Programs #higheredmarketing https://t.co/fKHOM7NOJx
Each year Inc. magazine posts its Inc. 5000 list, which ranks the 5,000 fastest-growing private companies in the United States. The companies are assigned numerical positions in accordance with their growth rate over the past three years. This renowned list … Continue reading
Posted in: Manufacturing Marketing
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When I was eighteen, I joined the United Auto Workers Local 677 to earn money for college. I wore a hard hat, safety goggles and steel-toed shoes and was paid three times more than the current minimum wage. Coming home … Continue reading
Posted in: manufacturing myths
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency … Continue reading
Posted in: content marketing, Inbound Marketing
The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview … Continue reading
When launching a new marketing campaign, especially in Higher Education, tracking code and tag placement on websites, landing pages, blogs, emails and all pieces of the campaign are critical to evaluating campaign effectiveness and success. The process to set up … Continue reading
When I was a child, I was fascinated by the PBS show The Woodwright’s Shop. If you haven’t seen the show, the host Roy Underhill makes amazing projects out of wood using manual hand tools. A significant portion of the … Continue reading
Posted in: web development tools
The statistics are rather unsettling. The National Cancer Institute estimates that 1,658,370 new cases of cancer will be diagnosed in the United States in 2015 and 589,430 people will die from the disease. I wrote about my own cancer scare … Continue reading
Posted in: Website Redesign
In light of my yellow Elliance copywriter’s desk making its first journey around the shy Pittsburgh sun, I got to thinking about what I’d learned about higher education marketing in the last year, and if there was anything the handful … Continue reading
We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity — a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading