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elliance Inspirational: persuading high-achieving, lower income kids to apply to top tier colleges. http://t.co/VyGUxVbppl #admissions #highered
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elliance Thinking about #admissions for 2014? You may want to factor in 2015 as well. http://t.co/SpK8IfbaCs
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elliance Here's something to be thankful for: five tips to maximize year-end giving. http://t.co/xEl3jmXwfO #fundraising
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Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more … Continue reading
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As the director of business development, it’s often my job to talk about the work that we do at Elliance, helping potential clients to understand how we might approach their challenges. To make sure I can truly represent the expertise … Continue reading
Google recently introduced a secure search protocol – meaning that every search performed on Google is now secure. Any keyword typed in as a Google search will be listed as “not provided” to the website owners using analytics software. This … Continue reading
Posted in: Google secure search, Search Marketing
Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider … Continue reading
Here are Q2 charts from Google that shed light on what’s happening with higher education related searches:
Posted in: Higher Education Marketing
Anyone involved with higher education branding and marketing has used such shorthand as “four-year liberal arts college” or “four-year degree.” Likewise, most colleges and financial aid sources will talk about a bachelor’s degree as a four-year effort. But the best … Continue reading
Many of our friends and clients and prospective clients are heading into a delicate season right now. For many it’s the end of the fiscal year, meaning that whatever budget remains for marketing or communications must be very carefully managed. … Continue reading
To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of … Continue reading
Posted in: Admissions Marketing, Admissions Yield
As the director of new business development, I do a little bit of problem solving and a little bit of matchmaking. It’s my job to do everything I can to help contacts clearly articulate their challenges and then to determine … Continue reading
Over the past 25 years, I’ve been a prospective college student, a student, a young alum, a not-so-young alum, a donor, the daughter-in-law of a university faculty member, and the wife of a college staff member. My professional life has … Continue reading
