Ideas, musings and inspirations.

Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can … Continue reading

The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading

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Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. However, as the membership on the social media … Continue reading

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So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general … Continue reading

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Are you still debating whether blogging and content creation is beneficial for your business/higher education institution or not? Here are four reasons why blogging matters for inbound marketing strategy: Higher exposure and more ranking opportunities: Google algorithm updates in recent … Continue reading

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Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading

According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid … Continue reading

Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to … Continue reading

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Over the past four years, my personal life as a parent of two college-bound children and my professional life where I spend time in the higher education space have been on one long, yet fascinating, head-on collision.   It’s been an … Continue reading

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Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through … Continue reading

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