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The closer my son gets to college age (t-minus three years) the more I ask myself: “Does the work I do listening for and giving voice to higher education brands actually help prospects and parents make sound choices?” In an … Continue reading
Posted in: Branding, Higher Ed Marketing, Higher Education Branding, Higher Education Marketing, Marketing Strategy, Storytelling
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The Elliance team recently partnered with Manchester Business School’s Miami Center to market its unique global MBA program. Manchester Business School is a prestigious brand in the world of business education. Working with this global client has helped us appreciate … Continue reading
Posted in: international student enrollment
Clients with limited budgets often ask me, “Which programs should we focus our enrollment marketing efforts on?” The answer, I tell them, lies in the four Ps. People are at the core of any successful graduate and adult program. Engaged … Continue reading
Posted in: Enrollment Marketing
If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. … Continue reading
Posted in: higher education ppc advertising
One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider … Continue reading
Every day I visit the websites of potential clients who are looking for help with enrollment problems. We all know that the website is your best recruiting tool. It’s an essential part of your institution’s enrollment strategy, for attracting and … Continue reading
Amy mentioned in her last post the strength of Pinterest as a marketing channel. Pinterest is now the third-largest social network behind only Facebook and Twitter. For marketers, Pinterest is one more channel in the marketing toolkit that we need … Continue reading
Posted in: Higher Education Marketing
To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of … Continue reading
Posted in: Admissions Marketing, Admissions Yield
After a three-month test period with select members, Pinterest announced Monday that it will begin rolling out a new site design to the rest of its 48 million+ users. The design changes are relatively subtle. In the newsfeed, amount of … Continue reading
Posted in: Higher Education Branding
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling … Continue reading
