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What happens when the economy goes south? Well, the obvious stuff — as consumers and as businesses we buy less, postpone major purchases, waste less, and try to develop a sense of financial aikido to defend ourselves from an unforgiving … Continue reading
Posted in: digital life
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Well, “nag” is a strong word, but here’s an interesting site that will keep you electronically engaged. A friend of mine pointed me to I Want Sandy (www.iwantsandy.com), a web assistant . Sandy is very nice, for a figment of … Continue reading
Posted in: digital life
A million years ago (well, 1978) I was at the Museum of Modern Art in New York enjoying an exhibition put together by then-curator John Szarkowski entitled “Mirrors and Windows.” The thesis of the exhibition was that photography was either … Continue reading
Posted in: digital life
Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this … Continue reading
Posted in: digital communication, digital life
I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be … Continue reading
Posted in: digital communication, digital life
I have a Starbucks card, given to me as a thank-you by some folks at school. I don’t drink coffee (after drinking 7-8 cups a day my first year at the ad agency, I gave it up forever), but I … Continue reading
Look around. What are people doing? If you’re at work reading this, chances are pretty good that you and all those around you are banging away on a keyboard, that you’re interacting more digitally than you are humanly. Admit it: … Continue reading
Posted in: digital communication, digital life
I learn a lot talking with customers, but I learn a lot more talking with lost customers. I think losing a customer should hit a company like losing a friend or lover hits a person: you should (usually) just feel … Continue reading
Posted in: Branding, digital communication, digital life
A few weeks ago, right before school started, my six-year-old son and I went to Herseypark amusement park, in Hershey PA. It’s about a three-hour drive from home, so going there was a commitment, and expectations were high, particularly since … Continue reading
Posted in: Branding, digital communication, digital life
We’re surrounded by RF, IR, EM, and God-knows-what-else. My six-year-old son has his own iMac (the original Bondi Blue one; a hand-me-down from his big sister). He “checks it” early in the morning before school. He’s been able to launch … Continue reading
