Ideas, musings and inspirations.

Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading

Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can … Continue reading

“Everything you quote — every movie, every TV show, every lyric — has been endlessly rewritten… Fall in love with rewriting!” My uncle, who is a great writer, recently said these words. And I love them. It’s a process I … Continue reading