Ideas, musings and inspirations.

Taken the dive into “Big Data” yet? If not, take heart. It’s not the amount of data that you accumulate that’s important. It’s more important to collect the right information. That takes thoughtful planning. Our tendency is to review performance … Continue reading

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Landing pages and vanity websites are an integral part of digital marketing. These are mostly single HTML pages and come in a variety of flavors from simple text to more complex media rich pages. The latter may contain any combinations … Continue reading

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Since New Years is a traditionally a time to take stock, here are five thought-provoking thoughts on marketing ROI from a few of my favorite experts on the subject (not ranked in any particular order).   1. “Choose no more … Continue reading

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Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications … Continue reading

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I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading

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Email is one of the most widely used digital marketing tools in the communications landscape, and every email marketing platforms has built-in tracking to report on metrics such as email delivery, bounce, open, click-thru and un-subscribe rates etc. However, this … Continue reading

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Comparing last four months of pre-launch and post-launch analytics data of recently launched responsive website for a client, revealed some interesting insights. Website traffic remained unchanged Share of Mobile traffic increased Share of Direct traffic increased Shift in Desktop traffic … Continue reading

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In our experience, measurement, collection and reporting of website data are usually not a well-defined piece of a marketing plan for many businesses. One such area where marketers often struggle with Google Analytics (GA) reports is related to campaign attribution. … Continue reading

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Although marketing creativity is a right-brain activity, in today’s digital realm marketers are also responsible for the left-brain activity of measuring, analyzing and reporting on the effectiveness of their marketing programs. One of the most common web traffic measurement techniques involves… Continue reading

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Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for … Continue reading

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