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Thursday, August 3rd, 2017 at 5:27am
Marketing ROI in #HigherEducation: Lessons from the Field https://t.co/Q2K6dCAKld
Wednesday, June 21st, 2017 at 6:24am
"Know that 90% of a successful environmental portrait is completed before the photo is taken." - Kathy Kendra https://t.co/4Da58ypDZY
Tuesday, June 13th, 2017 at 2:38am
How are your Facebook and Twitter #socialmedia posts performing? Check your Insights and #Analytics to find out. https://t.co/qqVlqgW44U
Saturday, June 3rd, 2017 at 1:33am
It's been nearly a year since @instagram Stories has launched. How is it doing? Survey says: Really well. https://t.co/t0xDkBKDtm
Thursday, June 1st, 2017 at 12:24am
Are specialized master's degrees Cannibalizing MBA Programs #higheredmarketing https://t.co/fKHOM7NOJx
Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. However, as the membership on the social media … Continue reading
Posted in: facebook newsfeed ranking factors
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Are you still debating whether blogging and content creation is beneficial for your business/higher education institution or not? Here are four reasons why blogging matters for inbound marketing strategy: Higher exposure and more ranking opportunities: Google algorithm updates in recent … Continue reading
Posted in: inbound marketing strategy
It is a great honor for Elliance to have recently won a Hermes Creative award for our higher education marketing client New York Chiropractic College. The award was given for a series of social posts that were put together to … Continue reading
When manufacturing companies make decisions on which marketing tactics to use, one thing to consider is the changing habits of their target audience. Where is the audience currently spending their time? Which channels are they using? An IHS Engineering360 survey … Continue reading
Posted in: Manufacturing Marketing
With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand … Continue reading
One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website … Continue reading
Posted in: Digital Marketing, Manufacturing Marketing
Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through … Continue reading
Posted in: inbound marketing for higher education
Many colleges who invest in videos to market their higher education institution experience low views, shares and engagement. There may be many reasons as to why these videos don’t return results. However, this does not mean that one should stop … Continue reading
Posted in: Higher Education Marketing
I attended a talk recently by Dr. Illah Nourbakhsh, a Robotics professor at CMU. The talk was about his book Robot Futures which discusses how machines are taking over our world. As technologists, we are always celebrating the amazing discoveries … Continue reading
Posted in: Higher Education SEO
In higher education marketing, video is a great medium to use. It provides a feel for the environment and student videos make the experience more real for prospects. And it works very well with the changes that we’re seeing in … Continue reading
Posted in: Higher Education Marketing