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Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATt
Thursday, March 8th, 2018 at 4:54am
How does a prospective student go about finding their future college or university via search engine? We unpack their thinking in our recent blog post.
#SEOStrategy https://t.co/ixRNxZKS5X
Wednesday, January 24th, 2018 at 12:51pm
Reflections on community bank marketing in the digital age from a veteran in the business. #DigitalStrategy https://t.co/uTkZmgQZ5S
Wednesday, January 3rd, 2018 at 3:44pm
WCAG 2.0 #accessibility compliance for college and university websites explained https://t.co/KfAiJL3SF0 https://t.co/Mi7e3Ni1Bq
Friday, November 10th, 2017 at 2:37pm
What associations can learn from #HigherEdMarketing about campaign segmentation https://t.co/bN3y5xwlW9
Whether we’re working on higher education website design projects or marketing campaigns, SEO strategy is always central to our thinking. We always start by creating an SEO Keyword Lexicon that guides our content creation and optimization efforts. The Keyword Lexicon … Continue reading
Posted in: higher education marketing services, Higher Education SEO
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Recently Elliance worked with Highmark Insurance Group to launch their new website. As part of all our web design and development projects, whether for insurance or manufacturing companies or higher education institutions, one of the points of distinction that no … Continue reading
Posted in: SEO Factors, seo friendly website design
Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. However, as the membership on the social media … Continue reading
Posted in: facebook newsfeed ranking factors
Are you still debating whether blogging and content creation is beneficial for your business/higher education institution or not? Here are four reasons why blogging matters for inbound marketing strategy: Higher exposure and more ranking opportunities: Google algorithm updates in recent … Continue reading
Posted in: inbound marketing strategy
It is a great honor for Elliance to have recently won a Hermes Creative award for our higher education marketing client New York Chiropractic College. The award was given for a series of social posts that were put together to … Continue reading
When manufacturing companies make decisions on which marketing tactics to use, one thing to consider is the changing habits of their target audience. Where is the audience currently spending their time? Which channels are they using? An IHS Engineering360 survey … Continue reading
Posted in: Manufacturing Marketing
With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand … Continue reading
One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website … Continue reading
Posted in: Digital Marketing, Manufacturing Marketing
Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through … Continue reading
Posted in: inbound marketing for higher education
Many colleges who invest in videos to market their higher education institution experience low views, shares and engagement. There may be many reasons as to why these videos don’t return results. However, this does not mean that one should stop … Continue reading
Posted in: Higher Education Marketing