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The closer my son gets to college age (t-minus three years) the more I ask myself: “Does the work I do listening for and giving voice to higher education brands actually help prospects and parents make sound choices?” In an … Continue reading
Posted in: Branding, Higher Ed Marketing, Higher Education Branding, Higher Education Marketing, Marketing Strategy, Storytelling
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One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider … Continue reading
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification … Continue reading
While higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, starting in September, the approach of 2013 gives us good reason to offer 5 New Year’s Higher Education Marketing Resolutions. 1. Reach Across … Continue reading
When St. Thomas University and the University of Mt. Union meet in this coming Saturday’s Division III NCAA football championship — the Amos Alonzo Stagg Bowl — we don’t expect higher education marketing and enrollment teams from either school to … Continue reading
No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added … Continue reading
Like a blindfolded volunteer in an “Old Coke, New Coke” taste test, Republican pollsters and pundits seemed genuinely surprised last week to learn that their trusted brand — “USA” — had changed. Although demographers and groups such as the Pew … Continue reading
In this season of debates, we turn to a higher ed marketing area where debate is endless. What type of college best prepares students for “the real world?” While consumers — students and parents — can find great programs at … Continue reading
For those tracking the tectonic shift among major college football affiliations, last week’s announcement that Notre Dame University would leave the Big East and join (reluctantly?) the Atlantic Coast Conference amounted to the last big rock falling. What’s any of … Continue reading
A ruling by Judge Rudolph Contreras of the Federal District Court for Washington, D.C. last week set back efforts by the U.S. Department of Education to deny federal financial aid dollars to the lowest performing for-profit schools. For the time … Continue reading
Posted in: Higher Ed Marketing
