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The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way of distilling all that unruly social media web traffic into coherent and meaningful data reports. Others may think it is a blog about some new age digital strategy that will help you find your inner social media analytics chi that simplifies the way you look at clicks, likes and impressions. Although these ideas sound great and might be topics for future AHA blog posts, this one is simply about how to help you locate and find meaning in the social media analytics tools provided in your Facebook and Twitter accounts. So let’s get started with this simple road map and light overview of the Facebook and Twitter analytics platforms that may help you make more sense of why you are … Continue reading
Posted in: Analytics and Metrics, Inbound Marketing, Social Media
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Most of us use our personal social media channels like Facebook, Instagram and Twitter for just that reason – simply being social. It’s an effortless way to catch up with old friends and for keeping tabs on family – you know, the “My goodness, look at how your kids have grown” moments. At one time or another many of us have also used social media channels for posting videos of our accomplishments, our kids, vacations and yes, the awesome water skiing squirrel. Even social media assets in the marketing and business realms serve social purposes with the goals of gaining business and notoriety within our manufacturing, higher education, financial banking or other fields of commerce. Most social media channels are online billboards for boosted digital ads in which a company’s message is displayed to targeted audiences. In many firms, social media is the supporting cast to marketing websites or blogs and if you have an energetic and focused social media … Continue reading
Posted in: Facebook, Social Media, Twitter
Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? Some call it the worst design of 2016, while others say it was the most hated and most loved symbol of the 2016 election. But most industry designers and branding experts agree that the hat was horrifically designed but terrifically effective. Here is a sampling of thoughts and comments from industry experts and political players on the topic of President Trump’s red trucker hat: Lindsay Ballant, Adjunct Professor – Maryland College of Art “In a way, the fluke success of that hat was a rejection of ‘design thinking’ and ‘design strategy’ as a whole.” She added, “Designers should really think about that, because we’ve built a whole economy around that as a practice. We’ve sold ourselves on the premise that this is how things should be done.” Ballant concluded, “It should be something that designers think about. Good design … Continue reading
So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general knowledge and commonplace among social media marketers and Twitter jockeys everywhere and is not part of some secret social media cabal or in this case… flock. So go ahead and take full advantage of these tips and information to make your manufacturing marketing or higher education social media campaigns fly higher this year. Definitions Impressions: Number of times users saw the Tweet on Twitter. Engagements: Total number of times a user interacted with a Tweet. For example clicks anywhere on the Tweet which include: – retweets – replies – follows – likes – hashtags – embedded media – profile and more Engagement rate: Number of engagements divided by impressions. Followers: People who have chosen to follow your Twitter account and … Continue reading
Posted in: Social Media, Twitter, Twitter Best Practices
It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions. These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming freshmen. College events like Back to School Week are ingrained in the campus experience and they take on a whole new language and culture in itself. If you are not familiar with a particular school’s rituals then you would probably have no idea what some students and alumni are talking about when it comes to their own school’s unique events. So how does higher education marketing distill these internal campus phenomena into an external global message that could help attract prospective right-fit students? Go heavy on the digital – use university and college higher education marketing websites, social media channels and blog platforms to broadcast all of the exciting, spirit-filled on-boarding and welcome week events. Show prospective high school, international … Continue reading
It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital is playing such a large part in manufacturing marketing strategy. According to The Content Marketing Institute (CMI), digital content marketing which includes social media, video and email newsletters has become the fastest growing segment of results driven manufacturing marketing and sales. In 2015, CMI told us that manufacturing content marketers relied heavily on the following three digital marketing channels: YouTube was the top social media tool for manufacturing content marketers in 2015. Manufacturing content marketers named the following social media platforms the most effective for their 2015 campaigns: So this year, hop on the manufacturing marketer trend wagon by elevating your social media, video production and e-newsletter output. Learn more about manufacturing marketing strategy and how to improve lead generation … Continue reading
Posted in: Manufacturing Marketing, Social Media
Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel. So how does this apply to the higher education conversation? Check out the latest buzz on how college sports and national politics are helping to ignite enrollment numbers at New Jersey’s Monmouth University. Basketball Cinderella Story Captures National Attention Monmouth University basketball put on a classic David vs. Goliath act that garnered national attention from Long Branch, New Jersey to Los Angeles, California this past fall. On Thanksgiving in front of a national ESPN audience the Monmouth University Hawks defeated then No. 17 ranked Notre Dame. A week earlier, Monmouth stunned UCLA on national television and in the 2015 AdvoCare Invitational Monmouth University defeated basketball giant USC. “The Monmouth Hawks are the most beloved underdog in all of college basketball right now for two amazing reasons: They keep beating big-conference programs and, in doing so, the squad’s bench players keep getting funnier and … Continue reading
Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and Google+ are the standard bearers and like the lettuce in a good salad. Some social media tools such as Instagram and Pinterest share the same premise but function with a different flavor and heat like all of those colorful peppers in a green grocer’s case. Have you ever noticed those weird shaped alien looking fruits and vegetables like Buddha’s Hand or Romanesco? They look really cool but you just can’t find a good use for them yet… sort of like the social media tool Chirp. Then there are various types of hybrid fruits like the the pluot (plum and apricot) and tangelo (tangerine and pomelo) … Continue reading
Posted in: Inbound Marketing, Social Media
With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it is pretty much the story line for the redemption of infamous businessman Ebenezer Scrooge in Charles Dickens’ A Christmas Carol. If you aren’t familiar with or need a refresher on the tale then here’s the lowdown. Scrooge was a shrewd businessman with a bad attitude who made his fortune managing a London accounting house. A full-fledged curmudgeon with quite a few nasty quirks like rudely hovering over stacks of coin, brow beating his sole employee Bob Cratchit, hoarding the office coal and frequently venturing on profanity laced tirades of “Bah!” and “Humbug!” To take it a a step further, he likened taking a vacation day … Continue reading
Posted in: digital communication, Digital Marketing
Autumn is right around the corner, which means another exciting college football season is not far from kick-off. For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be highly considered in higher education enrollment marketing strategy. More and more schools are fielding inaugural football teams and university administrators are hoping to embrace the tradition and excitement of game day Saturdays as a way to elevate their school’s profile, compete for higher enrollment, solidify alumni and financial relations and create a more exciting and tight-knit campus community. The National Football Foundation reported that in 2014, the number of schools across all NCAA divisions and the NAIA offering football grew to an all-time high at 767. Last year, Limestone College and seven other schools entered into the growing fellowship of college football and fielded inaugural teams. Joining Limestone College in the class of 2014 was Paine College which relaunched its football program after a 50 year … Continue reading
Posted in: Enrollment Marketing