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I just returned from a vacation where I was reminded that my mobile apps are only as good as my cell provider’s data coverage. Before heading out on vacation, I downloaded a very popular trails app because it had great … Continue reading
Posted in: mobile, mobile app
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This morning I was reading a post on the Travel 2.0 Blog that hit home. Troy Thompson wrote: “Recently, I was asked to critique changes to an advertising campaign from a well-known tourism destination. While the creative was fine…amazingly not … Continue reading
Luke Wroblewski’s most recent Data Monday post compiled astounding iPad stats. In two years, Apple has sold 67 million iPads, and is by far the leading tablet device. So leading, in fact, that its closest sales competitor is itself—the number 2 … Continue reading
New content that you add to your website may not adhere to accessibility best practices. Perhaps content authors forget, lack proper training or oversight, or don’t realize its importance. Either way, a segment of your visitors may suffer because of an inconsistent—and a downright frustrating—website experience. Here’s how to fix it. Continue reading
Best practices for linking to your mobile site from your full site, and from your full desktop site to your mobile website. Continue reading
In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can … Continue reading
Posted in: Marketing Strategy, mobile, user experience
By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve … Continue reading
Posted in: Analytics and Metrics, mobile, user experience
