Ideas, musings and inspirations.

        Google has officially started rolling out a major change to its paid search layout. They will begin phasing out the paid ads to the right of its search results. Instead, Google will only show 1-4 ads … Continue reading

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1.      Create Clear Objectives The best objectives include specific measurable milestones (achieve sales of $1MM, increase conversion rates from 65% to 75%, etc.); are meaningful to your end goal; and are set at a realistic level that is motivating to … Continue reading

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Inbound marketing is essential: Provide information customers want, via blogs, videos, podcasts, articles, newsletters, social media updates and SEO and they’ll naturally turn to your website to learn more. Using multiple tactics makes inbound marketing a proactive approach that’s extremely … Continue reading

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