Ideas, musings and inspirations.

For the past nine years, I have been planning and promoting Elliance’s educational seminars and webinars for university administrators and business executives as an avenue to share knowledge and build relationships. So much has changed since we started offering these … Continue reading

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Stop what you’re doing and take a look around. How many brands do you see? Chances are that your morning coffee, handbag, phone, car and computer all have clear logos and identifiable brands. Branding is so pervasive that the average … Continue reading

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As the product of a liberal arts education and the mother of a college senior studying political science and history, I get a little defensive about the singular focus on STEM and the perceived lack of value in more generalized … Continue reading

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Not since radio in the 1920s and television in the 1960s has a medium played such a significant role in a presidential election. In February, copywriter Erin McCarthy discussed how social media, particularly Snapchat, was changing how voters follow election … Continue reading

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The widespread adoption of social media was a marketing game-changer. By 2014, social media users had surpassed two billion, by January of 2015, 42% of the world’s population had access to the Internet and, today, over half owns a smart … Continue reading

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One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency … Continue reading

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Over the past four years, my personal life as a parent of two college-bound children and my professional life where I spend time in the higher education space have been on one long, yet fascinating, head-on collision.   It’s been an … Continue reading

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