Ideas, musings and inspirations.

Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.”  It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance.  But, when a storm … Continue reading

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Depending on how closely you inspect Google search result pages, you may have noticed a recent change in the way some results are displayed.  For a certain set of popular search queries – mostly recognizable people and objects like authors, … Continue reading

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Search results have gone social.  There’s no doubt about it. Earlier this year, I wrote about Google releasing its own social network, Google+, and quickly integrating that content into regular search results for those visitors who are logged into a … Continue reading

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During these times when consumers tend to ignore billboard ads, block telemarketing calls, and fast forward through television commercials, inbound marketing is a hot topic. Tactics typically categorized as inbound marketing are ones that encourage interested prospective customers to come … Continue reading

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At Elliance, we are extremely proud of the work we do on behalf of our search clients on a daily basis.  We help improve their rankings, visibility, and brand awareness through a customized variety of search marketing services.  But, it’s … Continue reading

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It’s the age-old question: if you’re ranked organically for a particular search term, is targeting that same term with PPC a waste of money? New research from Google suggests that it’s not. The original study that Google released back in … Continue reading

Press releases have traditionally been relied upon for distributing current news stories and promoting announcements to targeted media contacts within a given industry and, often, a given locality.  They’re great for raising a company’s profile and brand awareness in the … Continue reading

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In January, Google search results received a major overhaul.  The dominant US search engine debuted “Search Plus Your World,” a new results format that takes personalization – and visibility of Google+ content – to new heights. What is Google+? Google+ … Continue reading

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