Ideas, musings and inspirations.

In the past, universities have created both a Company Page and a University Page within Linkedin – mainly because each page offered different features and functionalities. Linkedin has been getting feedback, especially from higher education marketers, of this causing redundancy for … Continue reading

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With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google is calling this the biggest change since AdWords launched … Continue reading

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In the paid advertising world, it’s easy to determine your ROI if you’re using analytics to track all of your efforts. But when it comes to social marketing, there are so many metrics and variables it can make your head … Continue reading

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Have you noticed promoted pins showing up in your Pinterest feed? Last month, Krystal shared how Pinterest boards and pins are being utilized to their fullest to attract, reach and inspire (Pinterest and your Business). Pinterest is continuing to find ways to … Continue reading

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We all know Facebook is Big…               But Facebook began as a service that only allowed college students to communicate with each other over the Internet. Even after the site opened up to public … Continue reading

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Retargeting allows you to follow users who’ve previously visited your website as they browse the Web. You want to be sure you are getting the most out of your retargeting campaigns, and most importantly, your repeat visitors. Be sure to … Continue reading

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There have been lots of articles and speculation over the last few months about the teen audience leaving Facebook. This could be a major concern if you are using Facebook paid advertising to target teens, but should you be really … Continue reading

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Google recently shared an infographic depicting how 2013 transformed digital marketing. There are some great stats in here… 73% of advertisers report using social media ads 239% YOY increase in mobile queries across the Google Display Network See the full … Continue reading

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Facebook announced on Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. USA Today is calling this “…a move that takes aim at massive spending budgets for television ads.” Rather than having to … Continue reading

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When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the … Continue reading

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