When it comes to connecting with potential customers and other key audiences, your website is perhaps the most important tool you have. But no matter how brilliantly designed and well written your website is, it won’t last forever. It needs to be refreshed or redesigned to keep up with changes in design and technology trends. If you’re considering a website redesign, here are a few questions you need to ask: Does your website reflect your brand’s current reality? The visual design of your website may be one indicator that it’s time for a refresh, but dig deeper and you may find that your brand position is no longer being accurately represented or, even worse, may have never been clearly established. Is your website generating a consistent supply of qualified leads? While reversing this trend may require adjustments to your overall business strategy, it may also require a reexamination of your supporting web strategy and tactics. This could also indicate the … Continue reading →