Ideas, musings and inspirations.

If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are gone in a flash. Blogs squabble and … Continue reading

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Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling … Continue reading

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There’s a lot you can do with Google Analytics, but a lot of it is hidden behind the scenes. Sure, the Google Analytics graphical interface allows you to setup advanced filters, track secondary dimensions, and compare date ranges. That’s all … Continue reading

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My fellow webizens: As millions gather today and cast their votes for the next President of the United States, we are reminded of America’s fundamental commitment to democracy these last 237 years — from the throwing off of monarchy and … Continue reading

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At Elliance we are in the process of overhauling our clients’ monthly SEO reports – an effort which involves sifting through the mountains of data we collect on a regular basis, and identifying which metrics are most interesting and most … Continue reading

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You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! … Continue reading

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Anyone who has ever spent more than a few hours in Pittsburgh has probably seen it: the view from Mt. Washington. Rising above the city on the south side of the Monongahela, Allegheny and Ohio Rivers, the steep hill provides … Continue reading

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You’ve probably been through this before. The status reports you prepare (regularly or by request) are well-researched, carefully detailed… and they’re going right over the heads of less SEO-minded people at your company. Your boss, your marketing folks, your IT … Continue reading

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In 2002, the Oakland Athletics made Major League Baseball history by wining 20 consecutive games and finishing first in the American League West, despite spending only $41 million dollars on player salaries — nearly $100 million less than big market … Continue reading

The Internet has evolved precisely at the same time in history as an evolution in the treatment and integration of people with disabilities. In recent years, cognitive and physical handicaps have become better understood and diagnosed, and growing fields like … Continue reading