Ideas, musings and inspirations.

Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is … Continue reading

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Friendship between First Commonwealth Bank and Elliance goes back a long way. In 1998, Elliance designed the bank’s second website. Since then, Elliance has redesigned the bank’s website three times – most recently three years ago before responsive design movement … Continue reading

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Today was a great day for Elliance, and Aerotech. We accomplished an engineering feat which is a rare occurrence in any company’s history. A little over a year after launching their English website, we launched the German version of the … Continue reading

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Our passion for our visual thinking and visual explanations gets recognized in unexpected places. Over the years, a ton of blogs and several books have included our infographics. And now this: Randy Krum included our SEO infographic “Page Rank Explained” … Continue reading

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Every preschool has a point of view. All point of views are good, for some group of kids out there. But the only point of view that appeals to us as a company is the one that meets the child … Continue reading

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We are very honored to launch the first inbound marketing resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new … Continue reading

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We are proud to announce the launch of a responsive web design magazine for Carnegie Mellon alumni and friends. Initially launched a decade ago before RWD was born with uncertainty about whether alumni would engage with an online version, the … Continue reading

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Holding two opposing ideas in the brain at the same time is hard, but that’s what is required daily from all marketers, specially higher education marketers. Here are the forces that you have to be thinking about in 2014: Do … Continue reading

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Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications … Continue reading

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I have four pieces of advice. Pilot then scale First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen … Continue reading

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