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In the age of Google and AI, a manufacturing and industrial marketing strategy is incomplete without a blogging strategy. We will first share several good reasons why manufacturers must include blogging in their marketing mix. Why manufacturers should blog? While a blog does require some time and effort, it is well worthwhile for these five reasons: 1. Provides the fresh content that Google and Bing rewards with page one rankings. 2. Significantly cheaper than annually paying third parties for links. 3. Conveys subject matter expertise, which buyers reward. 4. Builds topic authority, which Google and Bing reward with higher rankings. 5. Expands website real estate which grows your brand impressions and reach in the age of Google, Bing and AI. Best practices in industrial blogging Next, we’ll share eleven best practices we’ve seen work for many industrial companies. 1. Goals: Could be a combination of communicating subject matter expertise, reputation building or humanizing your company. 2. Name: A good blog name … Continue reading
Posted in: manufacturing blogging
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Strategies for Growing Graduate Student Enrollment – A Higher Education Marketing Agency Perspective
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In the sea of sameness, brands win. When the University of Delaware College of Business and Economics wished to create a rising tide for its vast portfolio of graduate business programs, Elliance crafted and paid off their new brand line “Opportunity, Inc.” It worked and attracted students from across the region, nation and the globe. 2. Bake research about student behavior and what they value into website, microsites, landing pages and ad creative. When we reflected GMAC research findings into Carnegie Mellon’s MS in information systems management program microsite and ad creative, its applications grew by 118 percent within one year. 3. Tell a better story. … Continue reading
Elliance, a higher education enrollment marketing agency, has increased and significantly grown graduate student enrollment for more than 50 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around four core beliefs. First, if they can’t find you, they can’t buy you. Second, if they do find you, you can’t bore them into buying from you. Third, the students must be able to see themselves at your institution. Fourth, you must pursue right-fit students at all cost. All our recommended actions revolve around these core beliefs: 1. Know that you become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of destiny to create purpose that propels them into the future. This story is what students and employers buy into. You must articulate your story so it’ll appeal to your right-fit students. 2. Celebrate students, not the institution, as the real heroes of your … Continue reading
Posted in: Recruiting graduate students
Manufacturing web development agency best practice: build custom websites with a Smart Page Builder.
A breed of automated website builder platforms have recently emerged in the market. At first glance, they are attractive because content marketers without any coding and programming knowledge can build a website quickly. However, the websites they generate are cookie-cutter, bloated, not SEO friendly, and not ADA compliant. They may be okay for frugal small business and non-mission-critical websites, but they don’t stand a chance at becoming engines for liberating revenue for fast-growing small, medium and enterprise companies. Mission-critical websites need custom argument construction on key pages, lightening speed, SEO friendliness, and ADA compliance. For mission-critical websites, Elliance has created Smart Page Builder to create custom websites that are easy to manage and operate by non-technical content marketers. Our Smart Page Builder: revolutionizes website development by providing an intuitive interface that allows content marketers with varying technical skills to create and customize web pages easily. streamlines the website development process and reduces the need for coding knowledge. democratizes website creation and … Continue reading
To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. In growing enrollment for online programs for the past 25 years for numerous colleges and universities, we have learned three things: First, students can’t buy your programs or buy-into your college unless they can find you on Google page one or are referred by satisfied peers and friends; Second, you must build student support and flexibility into every aspect of your online offerings; Third, someone on your team must play the role of chief experience officer who views the entire student experience from their perspective. To succeed, higher education institutions must deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. … Continue reading
As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social media presence, activities, and performance. The goal is to assess the effectiveness of the current strategy and identify areas for improvement. This typically includes social media channels of the institution, schools, departments, alumni and centers of excellence. It excludes social media channels of athletics, labs, clubs and organizations, special events, and special initiatives. After gaining access to institution’s social media management software, we conduct a twelve-point social media audit to assess the following: 1. Profile Information AuditAssess all official social media profiles to ensure accurate and consistent information is presented, including logos and colors, profile pictures, cover photos, about information, and contact details. 2. Platform … Continue reading
Posted in: social media audit, social media strategy
The most effective college enrollment marketing strategy is search engine optimization (SEO). SEO is a set of techniques college marketers employ to secure page one rankings on Google, Bing, and other search engines. Choosing the right set of keywords and creating content infused with those keywords is how college marketers achieve coveted page one rankings for their programs and schools. Elliance works with higher education marketers to not only map the right set of keywords across the prospective student journey, but also to optimize their website and social media to secure Google page one rankings for those keywords. We undertake this task regardless of whether the objective is to increase enrollment for undergraduate, graduate, online, adult, or international students. To make a college decision, prospective students and their families move through a logical set of steps. At each stage of their journey, students and families use a unique set of keywords on Google and Bing to search for information. AWARENESS … Continue reading
As one of the top website design and web development agencies for manufacturing, our talented team has been creating trusted website and e-commerce design and development experiences for Aerospace & Defense, Automotive, Chemicals, Construction & Engineering, Electronics, Energy, Food & Beverage, Furniture, Industrials, Metals & Mining, Oil & Gas, Retail & Consumer Goods, Tooling, Textiles & Apparel, Transportation Equipment, Wood & Paper Products companies. Here are responses to some of their frequently asked question (FAQs): What are the essential features for a successful manufacturing website? Here are some smart features worth providing for your smart engineering-minded buyers: Product catalog and services – as a quick reference to your offerings. Custom solutions – to facilitate higher-margin, complex sales. Project galleries – to showcase your solutions in action. Markets served – to reduce their risk of buying from you. Customer stories, testimonials and third-party validations – to reduce their risk of buying from you. Auto-complete site search – to give quickest path … Continue reading
Today, more than any other marketing touch point, a website is the digital soul of an institution. All roads lead to it. As a leading website design agency for colleges and universities, higher education institutions frequently come to us to perform website audit so they can develop a plan to improve it. These are the ten dimensions of our website audit: 1. Brand AuditFirst and foremost, we ensure that your brand essence and brand values are infused into the entire website experience. We evaluate consistent application of brand identity, color and typography. 2. User Experience AuditUser experience is important to both human beings and search engine bots. Great websites are intuitive, easy to use, readable and engender trust. Their persistent navigation and prominent calls-to-action systems put the users in control. The Sitemap (org structure) and Wireframes (page schematics) – not just design and copy – create a logical content hierarchy and make a compelling argument. Balancing logic and emotion, stories and facts, they … Continue reading
Posted in: higher education web design
Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a leading website design and development agency for manufacturers, industrial companies frequently come to us to perform website audit so they can develop a plan to improve it. These are the ten dimensions of our website audit: 1. Brand AuditFirst and foremost, we ensure that your brand essence and brand values are infused into the entire website experience. We evaluate consistent application of brand identity, color and typography. 2. User Experience AuditUser experience is important to both human beings and search engine bots. Great websites are intuitive, easy to use, readable and engender trust. Their persistent navigation and prominent calls-to-action systems put the buyers in control. The Sitemap (org structure) and Wireframes (page schematics) – not just design and copy – create a logical content hierarchy and make a compelling argument. Balancing logic and emotion, stories and facts, they progressively … Continue reading