Ideas, musings and inspirations.

Students hold the keys to the survival and prosperity of colleges. Student deposits are moments of truth for Vice Presidents of Enrollment at colleges and Presidents. Cash coffers are either refilled or not. Last minute surprises in deposits can cause … Continue reading

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There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. Here is a start: I. Branded House: This model applies to most … Continue reading

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As the standards bearer of advanced cancer care, the Oncology Nursing Society (ONS) wanted to create a communications platform that positions them as the go-to thought leader in all matters concerning oncology nursing. To realize this goal, Elliance and ONS … Continue reading

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Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a … Continue reading

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In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website would have on their business. After a year or … Continue reading

Organizations, like people, create their own destiny. After serving hundreds of clients over twenty years, reading over one thousand autobiographies of entrepreneurs and successful businesses, here is what I’ve come to understand about destiny in the lives of organizations. Organizations … Continue reading

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I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent … Continue reading

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In relaunching the online Carnegie Mellon responsive university magazine, we have created a technologically sophisticated online university magazine which is commensurate with the Carnegie Mellon brand. Some of you might recall that the magazine was relaunched just two years ago. … Continue reading

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A while back, I blogged about the 9 tensions we systematically hold while doing client work. Recently a colleague asked me about the overarching tensions we hold as a company. After some reflection, I compiled a list of three that … Continue reading

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I hope you enjoy these as much as we do at Elliance: Designed by Apple in California Productivity future vision by Microsoft What inspires you?

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