Ideas, musings and inspirations.

With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall.

Although your incoming students for 2014 may (and should!) be a top priority, I’m going to suggest that you look a little bit further. It’s not too soon to start thinking about your incoming students for 2015.

I’m sure you already know that paid marketing techniques can be activated quickly and to great effect. But the combination of inbound and paid marketing is even more powerful. Inbound techniques help build strong relationships and support organic search engine rankings. And our information shows that four times as many visitors click when search results appear in both organic and paid results.

But that magical combination of paid and inbound marketing takes time. Unlike paid marketing, inbound is a process that must be created and nurtured over time, slowly helping you build credibility, trust, and results.

If you’re thinking about 2014 enrollment, the time for inbound is growing short. But if you’re willing to think ahead and set aside a little of your budget for a longer-term approach, you have a golden opportunity.

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