Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD).

Don’t worry. We’re not going to get technical here. What most nonprofit fundraisers recognize is the significant migration to mobile (smartphones, tablets, etc.) that’s been happening over the past five years. This migration cuts across all segments of the population from high school students and business owners to retired seniors and mega-givers.

In the mGive Text Donation Study 2013, which surveyed nearly 1 million text donors, mobile donating was found to be one of the top 3 choices across all age groups when participants were asked for their preferred method of charitable giving.

As a result, nonprofits and philanthropy teams need to pay close attention to how their fundraising and volunteer recruiting website(s) play on smartphones, tablets and other mobile devices.

Some of you may even be maintaining dual websites as a legacy from pre-mobile days. Happily, we can let go of that outdated and burdensome business model. That’s what responsive website design is all about, creating one website that functions well on any device.

Learn more about Design at Elliance.