Ideas, musings and inspirations.

As the director of new business development, I do a little bit of problem solving and a little bit of matchmaking. It’s my job to do everything I can to help contacts clearly articulate their challenges and then to determine if and how Elliance can help solve those problems. The best part of my day is introducing a prospective client to the colleagues who I know will be able to help.

If you’re considering a project with Elliance, I’d encourage you to think about a few things first.

First, we’ll probably talk about who you are, and what your company or institution stands for. I’m also interested in finding out how you came to Elliance, who we might be working with within your organization, and what you’re looking for in a partner. A great collaboration is a meeting of the minds. Let’s talk about whether there may be one between us.

Next, what do you need? Chances are, you’re thinking about a solution. You know you need a website, for example. Or you’re finally ready to start some search engine marketing. I’d encourage you to take a step backward. Focus instead on the problem that you’re trying to solve. You’ll get the most from Elliance if you identify your challenge and maintain an open mind about the solution. Perhaps a website is what you need, but what if combining website and social strategy can take you even further?

Finally, remember the triangle: time, cost and scope. Almost every project is going to require flexibility in at least one of these areas. Consider the “musts” in your project. If you have a firm deadline, are you prepared to adjust scope to achieve it? We’ll probably be talking about all these things, and the more you know and are willing to share, the more likely I am to be able to help.

If you’re interested in working with Elliance, we have a lot to talk about! Call me when you’re ready: Katie Jennings, 412-586-1480, extension 648.

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