Ideas, insights and inspirations.

What is branding?

March 1, 2012
by Abu Noaman

In our view, branding is the process of:

  • attaching an idea to a product or service e.g. achievement for Nike, freedom for Southwest Air.
  • creating expectations and promises around a product or a service
  • creating strong to impenetrable differentiation in the marketplace

What’s your definition?

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  3. On Casting and Directing for Higher Ed Brand
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