Ideas, musings and inspirations.

If you think about it, we trust great brands for very simple reasons. They:

1. create an emotional response

2. resonate with us

3. listen to us and talk to us

4. embrace simplicity

5. pay attention to details

In a nutshell, we are willing to reach deeper into our pockets for great brands because of their humanity, relevance and simplicity.

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Comments

  1. Abu – I love your blog! – Ed Barr

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