Ideas, insights and inspirations.

  1. The Website is not your #1 lead source or sales source
  2. The website doesn’t exude your passion, craftmanship, and thought-leadership
  3. Words are used but they are not weaved into compelling stories
  4. There is more telling and less showing
  5. The website frustrates prospects who can’t find what they want within 3-5 seconds
  6. It’s unclear to a user why prospects should pick you
  7. The prospects can’t see how you served other similar customers
  8. Mechanisms don’t exist to increase word-of-mouth with RSS and social media sharing tags
  9. The photographs are weak and videos are few
  10. The website doesn’t appear on top of search engines for important keywords your prospects are typing
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